Suntory’s Company Background
Suntory, a global leader in the beverage industry based in Osaka, Japan. They became a successful company with their main product: Beer and Whisky.
Their revenue in 2024 is 3.417,9 Billion Yen including excise taxes 4.04% (yoy) and the prediction in 2025 will grow to 3.560 Billion Yen.
Suntory’s Products:
- Soft drink
- Spirit
- Beer
- Wine
- Ready to Drink
- Health & Wellness
Suntory’s Business Strategy:
1. Strengthening Innovation and Digital Capabilities
- R&D and New Product Development
- Sustainable Packaging & Green Innovation
- Health and Wellness Focus
- Digital Marketing & Engagement
- E-commerce & Direct-to-Consumer
2. Acquiring and Developing Quality Human Resources
- Global Recruitment & Employer Branding
- Digital Recruitment & AI Integration
- Leadership & Career Development Programs
- Diversity, Equity & Inclusion Initiatives
- Sustainability & Purpose-Driven Workforce
3. Building Digital Channels to Capture both B2C and B2B Customers
B2C:
- E-commerce Expansion & Direct-to-Consumer Sales
- Omnichannel Customer Engagement
B2B:
- B2B E-commerce & Digital Portals
- Digital B2B Marketing & Partner Engagement
4. Internal Management Systems that Link each Department with Headquarters
- Integrated Communication & Collaboration Platforms
- Digital Supply Chain & Procurement Integration
- CRM & Sales Management Integration
- Future Enhancements & Digital Transformation Goals
Delivering Results
Suntory has effectively positioned the company for continued growth in the global beverage industry.
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